ABSOLUTELY DESI
Absolutely Desi is a premier online destination for traditional Indian clothing, offering high-quality Nehru jackets, sherwanis, kurtas, and dhotis for men, women, and kids. Committed to preserving India's cultural heritage, they prioritize sustainable and ethical production while ensuring exclusive designs, superior craftsmanship, and an exceptional shopping experience.
WORDS AT WORK
Wrote the article 'Best Christmas Outfits for Women: Unique Styles to Adore' for Absolutely Desi, blending Western and ethnic fashion to appeal to the UK market. Created unique outfit combinations and custom images to enhance visual appeal, promoting festive Indian wear in a global fashion landscape.
Crafted compelling copy for Absolutely Desi’s New Year email campaign, blending festive warmth with brand messaging. Focused on engaging customers with celebratory tones, exclusive offers, and a seamless call to action, encouraging shoppers to embrace traditional fashion for the new year.
EXHIBIT MODE
Exhibit Mode is an online platform that delves into the intricate world of fashion, art, and culture. It offers in-depth articles on bespoke fashion, emerging trends, and profiles of industry artisans and designers. The site also explores topics like sustainability, high-end accessories, and the intersection of art and fashion, providing readers with a comprehensive view of contemporary style and craftsmanship.
WORDS AT WORK
Researched and wrote' The Lost Neolithic Seals of Çatal Höyük in Modern Fashion', for a fashion magazine, exploring how Neolithic seal patterns from Çatal Höyük continue to inspire modern fashion. Focused on the connection between ancient craftsmanship, sustainable design, and contemporary couture.
Wrote this piece for Exhibit Mode, exploring Marilyn Monroe’s lasting influence on fashion and the shift from timeless style to fleeting trends. Examined how modern fashion cycles contrast with Monroe’s era, questioning whether individuality is being lost in the pursuit of constant reinvention.
Wrote "Is Bridgerton Fever Bringing Regency Era Style Back" from the series Bridgerton, examining how its fashion has revived Regency inspired trends. Explored its influence on modern style while questioning whether this revival is here to stay or just another passing trend wrapped in all its grandeur.
TURQUOIC
Turquoic is a venture building and capacity-building firm that helps non-technical startup founders take their businesses to traction. It also supports freshers and professionals with gap years in securing top-tier tech jobs. In addition, Turquoic is actively developing multiple in-house creative projects, driving innovation across various industries.
WORDS AT WORK
Developed a high-converting landing page for Turquoic website, targeting tire businesses looking to enhance their digital presence. Focused on SEO, PPC, social media marketing, and website optimization, the page highlights key industry insights, data-driven strategies, and a compelling CTA to drive engagement and lead generation
Developed engaging video scripts for Turquoic’s upcoming AI-powered coding course, including three concepts—a straightforward version, a futuristic AI transformation, and a superhero-themed approach. These scripts highlight the power of AI in simplifying complex coding tasks making it accessible, efficient and engaging.
Developed engaging social media posts for Turquoic, combining strategic copywriting with custom-designed visuals. Focused on promoting AI solutions, IT development, and venture building through creative, high-impact messaging and eye-catching graphics to enhance brand visibility and audience engagement.
INSURE FIRST
Insure First Consultancy Company (IFCCO) is a Dubai-based multiline insurance service provider, privately owned and managed by industry professionals. With access to top-performing insurers in the UAE, IFCCO offers tailored financial solutions and expert consultancy, ensuring comprehensive coverage for both corporate and private clients.
WORDS AT WORK
Wrote the article '5 Proven Strategies to Lower Your Business Insurance Premiums' for Insure First, providing actionable insights on reducing insurance costs, strategic risk management, policy optimization to help businesses secure the best coverage while minimizing costs.
Wrote the script for this short video 'Is Your Business Prepared for the Storm?', highlighting the importance of risk preparedness and business insurance. Focused on engaging storytelling to emphasize proactive measures for safeguarding businesses against unforeseen challenges.
Wrote the script for this full-length video 'Do You Have the Right Attorney for Different Insurance Claims?' , explaining the necessity of specialized legal support for various insurance claims that educates businesses on choosing the right attorney for their specific insurance needs.
THE LEADERS NETWORK
The Leaders Network is a consortium of three specialized companies—Drive Global (automotive and mobility research), Ask Plus (market research and strategic insights), and 4BC Global (B2B and industrial consulting). Together, they provide data-driven solutions to help businesses navigate challenges, optimize performance and achieve sustainable growth.
WORDS AT WORK
Wrote the case study 'Cracking the Mystery Shopping Code' for Drive Global, highlighting the effectiveness of a mystery shopping program in evaluating dealership performance. Focused on data-driven insights to improve sales, service processes, customer satisfaction and driving operational excellence.
Wrote the case study 'Snacking Smarts: Innovating with Need-Based Segmentation' for The Leaders Network, detailing how need-based segmentation strategies were employed to drive innovation in the snacking industry, leading to enhanced consumer satisfaction and market growth.
Wrote the case study 'Revolutionizing Minibus Ticketing in South Africa' for The Leaders Network, highlighting the implementation of advanced ticketing solutions to improve efficiency, streamline operations, and enhance customer experience in South Africa’s minibus taxi industry.
TRUE MIGRATE
True Migrate is a migration consultancy specializing in visa processing, immigration services, and legal documentation. They assist individuals and businesses in navigating complex migration procedures with expert guidance, ensuring a seamless transition to new opportunities worldwide. With a client-centric approach, they simplify immigration journeys with accuracy and efficiency.
WORDS AT WORK
Developed the complete website content and layout for True Migrate, crafting clear, engaging, and informative copy to enhance user experience. Focused on visa processing, immigration services, and legal documentation, ensuring a seamless flow that reflects their expertise and client-centric approach.
THE SUSTAINABLE TIMES
WORDS AT WORK
Wrote the article 'WETEX 2024 to Showcase Global Innovations in Energy and Sustainability' for The Sustainable Times, covering groundbreaking advancements in energy, sustainability, and green technology. Highlighted key industry collaborations and Dubai’s commitment to a sustainable future.
Wrote the article 'Fakhruddin Properties to Showcase Sustainability Initiatives at WETEX 2024' for The Sustainable Times, focusing on Fakhruddin Properties’ eco-friendly innovations, smart technologies, sustainable real estate initiatives and their role in shaping a greener built environment.
VGMARK
VGMARK is a UK-based digital solutions company specializing in web design, branding, SEO, and digital marketing. They help businesses enhance their online presence through custom strategies, innovative designs, and data-driven marketing. With a focus on growth and visibility, VGMARK delivers tailored solutions to drive engagement and success.
WORDS AT WORK
Crafted clear and impactful service titles VGMARK’s Trademark Services, including Filing & Prosecution Support, Trademark Recordals, Trademark Renewal Services, Domain Name Registration & Disputes, and Trademark Search Services. Ensured concise, engaging, and conversion-focused wording to enhance readability and user engagement.
CHILMERAN
Chilmeran Insurance Management Consulting is a specialized insurance management consulting firm that integrates cutting-edge analytical tools with regional expertise to provide practical, strategic solutions. By blending global best practices with local insights, CIMC ensures that its recommendations are both insightful and attainable, helping clients navigate complex insurance landscapes effectively.
WORDS AT WORK
Developed the script for CIMC’s video, emphasizing their expertise in customized insurance consulting. Focused on blending global analytical tools with regional insights, ensuring the message highlights CIMC’s ability to deliver practical, results-driven solutions for businesses navigating complex insurance landscapes.
TOTT- TALK OF THE TOWN
TOTT is an upcoming publishing initiative dedicated to empowering aspiring authors. With a focus on storytelling, education, and creativity, TOTT aims to provide resources, guidance, and a supportive community for writers at every stage of their journey. Whether crafting fiction, non-fiction, or educational content, TOTT is committed to helping authors bring their stories to life and share them with the world.
WORDS AT WORK
Developed genre-focused content for TOTT’s website, highlighting the contrast between Tolkien and Martin’s fantasy worlds. Focused on engaging storytelling that captures their distinct approaches to worldbuilding, character depth, and thematic impact, ensuring the blog resonates with readers and strengthens TOTT’s position as a hub for literary insights.
Created an engaging storytelling script for The Tortoise and the Rabbit, designed to captivate young audiences with a lively presenter-led narration. The script balances fun dialogue with an interactive tone, reinforcing the lesson of perseverance. It ensures an enjoyable experience while teaching children the value of steady effort and determination.
Developed a step-by-step guide on How to Write a Book, designed to support aspiring authors in turning their ideas into published works. The guide breaks down the writing journey into clear, manageable steps. It maintains an encouraging and practical tone, ensuring writers stay motivated while equipping them with the tools to bring their stories to life.